Word: column
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Dates: during 1930-1939
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Under the baton of Dr. Sorgo Koussovitzky, the Boston Symphony Orchestra will open its regular season with concerts this afternoon and tomorrow evening in Symphony Hall in Boston. The orchestra and its conductor need no introduction in this column; it appears that the program for the pair of concerts is likewise familiar...
...week under the heading DRESS TO FIT YOUR TYPE on the woman's page of the Hearst Chicago Herald & Examiner, differed from the accepted standards of such journalism in two notable respects: 1) readers applying for the questionnaire were charged 25? for answers; 2) name signed to the column was that of no hack journalist, but of Irene Castle McLaughlin, America's pre-War Glamor Girl, now a Chicago socialite and that city's most noted dog-lover. From each 25? fee collected, Mrs. McLaughlin gets a portion. Questioners are also incipient customers for stores selling hats...
Genesis of the Herex fashion column was a job taken some three years ago by handsome Mrs. McLaughlin as style counselor to the Formfit Co. (corsets). In charge of the Formfit account for the L. D. Wertheimer Advertising Agency was an executive who thought Mrs. McLaughlin had greater commercial possibilities than the Formfit job brought forth. Soon Adman George Enzinger had Mrs. McLaughlin running a retail hat shop on Chicago's smart Near North Side. When the hat shop was abandoned, Mrs. McLaughlin went into the wholesale millinery trade. As designer and working boss of Irene Castle...
...campaign to resell Wall Street to the public along the lines of the National Association of Manufacturers' current effort to resell "The American Way" (TIME, Sept. 28). It was not a campaign to drum up business for its members, not even an institutional campaign. In modest little two-column insertions in dailies in the Northeast it was announced that a booklet called The New York Stock Exchange, Its Functions and Operations would be sent free upon request. In the New York Times and Herald Tribune the Exchange got preferred positions on the second or third pages along with...
...first place he can get rid of whimsical Christopher Morley's column "The Bowling Green," which no doubt attracts as many readers as all the other features of the Saturday Review (with the exception of the famed Personals) put together. Morley's column has to be read to be believed, and so long as it stays in it will continue to frighten away any serious and intelligent audience. In the second place he can get competent reviewers (not criticasters like the Benet boys and Bill Phelps and former editor H. S. Canby) to say what they think about books. There...