Word: columne
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Dates: during 1960-1969
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...article by Sayre in the Boston Sunday Globe replied to Ford's April 12 column discussing the relationship between scholarly research and college teaching. Ford's article did not mention the nationally-famous case, but was obviously inspired by the Tufts dispute...
...spend, not what Madison Avenue takes home in the form of a 15% commission. The nation's 3,500 ad agencies employ 64,000. But that figure is exceeded by the U.S. population of doctors, lawyers, bankers, pharmacists and bakers-none of whom can claim a single newspaper column devoted to their professional activity...
Moreover, the shoptalk hawked in most advertising columns is about the dreariest in the land. Walter Addiego, who churns out an ad column for Hearst's San Francisco Examiner, said recently: "Last week the Dymo company let me make an announcement that they were looking for a new domestic public relations outfit." Stunned and humbled by this scoop, Addiego added: "You can't be that lucky all the time." The headlines induce mostly mystification or slumber: BANKS TO INCREASE USE OF ADVERTISING (Chicago Tribune), PRSA, WRIGHT FIRM AT LOGGERHEADS (Joe Kaselow), WAYNE WELCH INC. WILL OPEN AGAIN (Denver...
...Total Pain." The dean of ad columnists is the Herald Tribune's Kaselow, 51, who admits: "There's not enough hard news to support a column every day." After twelve years on the Madison Avenue beat, Kaselow nonetheless manages to turn out consistently readable copy. So does the Times's Bart, a graduate of the Wall Street Journal, who took his business savvy with him to the Times. More often, though, the ad columns are pure navel-gazing, a catalogue of account changes and personnel promotions for a tiny fraternity of readers who supply the very items...
Editor's Note. The Dodge Chemical Company, a leading manufacturer of embalming chemicals, publishes a monthly trade journal, the DE-CE-CO Magazine, which contains news of interest to members of the funeral profession and technical articles for embalmers. A regular feature of each issue is the column "This I Remember" by Jerome Burke. Each month Mr. Burke reminisces about persons who, through one misfortune or another have come under his professional cure. In the February, 1964, DE-CE-CO Magazine, Mr. Burke's memories concerned the sad demise of a Harvard man and a Radcliffe girl; the column...