Word: columne
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Dates: during 1960-1969
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Momentum. With Sylvia Porter, "your dollar" comes first. Every column she has written is carefully scrapbooked. Rising about 8:30 in the morning, Sylvia speeds husband and daughter goodbye with a kiss-kiss; by 8:50, sipping coffee in her bedroom and nervously smoking, she is deep in the business section of the Times and all of the Wall Street Journal. ("Here I don't read; I study.") In 20 taut minutes, a mind that can sponge whole columns at a glance has trapped all that Sylvia needs...
Against this backdrop of "bafflegab," as Sylvia calls anything the reader cannot be expected to digest without help, her column stood out in bold and refreshing relief. For years she had been explaining the meaning of economics in terms that anyone could understand. Since no one else was doing it, Sylvia had the field to herself. As James A. Wechsler, editor of her base paper, the New York Post, has said: "Sylvia walked into a vacuum...
...Just consider these facts and you'll grasp the deep personal meaning of this to you-whoever you are, wherever you are." If the "you" is fissionable, Sylvia splits it: "you, the small business man" and "you, the consumer," to quote two salutations joined in one recent Porter column. "You" also is highly possessive: it is "your recession," "your cost of living," "your pocketbook," and, of course, "your dollar...
Brightening the Dull. Through the densest economic thicket Sylvia blazes a simple trail. "You wouldn't by any chance have $460 tucked away in your pocketbook or wallet or lying around the house this minute, would you?" she once asked in her column. "As a typical American family, that's the astounding total you're now supposed to be holding in CASH. The statistics are indisputable, unassailable." After this arresting lead, guaranteed to nail the typical American reader, she led a quick tour of a difficult subject: a report on the national currency hoard...
Although Terry Bartolet did some good passing and Ravenel sparked a last minute drive into the scoring column, that was just about it for the Crimson. Yale intercepted two more passes, including a magnificent defensive play by Muller on a Bartolet toss for Hank Hatch. Hatch was behind his man, and the pass was over the Eli halfback's head, but Muller saved almost sure touchdown with a perfectly timed leap...