Word: columne
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Dates: during 1960-1969
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Though the essence of the change lies in rising incomes, education, family life and culture, the most visible demonstration is found in election returns. To the dismay of the pros-mostly Democrats, since the Democrats have long counted the ethnic groups in their column-minorities in the recent elections picked and chose with as much stiff-necked individualism as any Mayflower Yankee...
...unlikely combination. Slim, suave, well-tailored Rowland Evans, 45, is the very model of a cosmopolitan correspondent. Swarthy, slangy, excitable Robert Novak, 35, often acts like a Chicago police reporter. Yet professionally, the two men complement each other perfectly; they have merged their talents in a joint political column, "Inside Report," that has a faster-growing readership than any of its competitors. Begun in 1963 with only 35 clients, "Inside Report" is now carried by 135 newspapers...
...when the press is surfeited with armchair experts, the column's striking success can be traced to its emphasis on reporting rather than punditry. "Fresh fact is our thrust," says Evans. And often enough, the two men have uncovered facts that no one else put in print. They were the first to disclose that a member of California's John Birch Society had joined the prestigious "President's Club" and that he and his family had contributed $12,000 to the Democratic Party. After the column appeared, Democratic leaders in California forced the national committee to return...
Figaro keeps on intimate terms with its status-conscious readers by publishing a column called Le Carnet du Jour, a listing of all the births, marriages and deaths of those who count in French society. "You're not really married if it hasn't been noted in Figaro," is a familiar quip. A 37-year-old boulevardier and gossip columnist named Philippe Bouvard cruises Paris in a Citroen equipped with television and a telephone. As he picks up tips, he phones any of 15 legmen and women to follow them up. "Before, only a name was enough," says...
Plea for Flexibility. Volkswagen is also puzzled over how to design an impact-absorbing steering column for its boxy Microbus, since the column is nearly vertical. One especially irksome item is a rear-window defroster. France's Renault complains that such a device would be "superfluous," since an outside mirror does the job adequately. An impossibility in many very small cars, such as Britain's Mini-Minor, is a requirement to have the front seat set back far enough so that in a collision passengers' heads will not snap down to the dashboard. One solution: shoulder...