Word: columning
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Dates: during 1930-1939
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...advertising man, I get my money's worth in TIME (16? including sales tax) reading ads. In TIME, Aug. 21, p. 34 you carry Lockheed brakes. Smart Bell Telephone shows its interest in synchronized advertising by using opposite column same page showing Lockheed in classified telephone directory. Then on next page is the new ingenious Willard battery...
...practitioner in a college town of 4,500. It is of no special concern to me whether it be New York or Padooka-one fact is very obvious all about us-we as a nation are becoming extremely calloused, and as Damon Runyon so aptly put it in his column a few days ago, extremely sinful...
...death of Sidney Howard (see p. 39) got brief treatment the day after Russia and Germany signed their Non-Aggression Pact. But there were exceptions. The Philadelphia Evening Public Ledger thought the second indictment of Moe Annenberg* was equally big news that day and gave a four-column headline to it. And throughout the week the New York Herald Tribune consistently played down the bad news, played up every item that spelled possible peace...
...soldier killed in Poland. H. R. Knickerbocker of I. N. S. cabled an exclusive on Hitler's statement that he would rather fight now than later. Headlines were big and bold, but not as big and bold as they could be. The Times used a 36-point, eight-column spread three times during the week, saved its 60-point for worse news. Outside of New York few papers increased the size of their headlines. Headline-of-the-week was the Daily News...
...last week, the senior officer of the U. S. was Charles Edison, Acting Secretary of the Navy. Every one above him was out of town. But more importantly active than Mr. Edison in Franklin Roosevelt's absence was Mrs. President Roosevelt, who went to bat cleverly in her column to defend an act of her husband's which had stirred the country to its grass roots: shifting Thanksgiving Day from the last Thursday in November (the 30th) to the next-to-last (TIME...