Word: columning
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Dates: during 1930-1939
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...weather served to publicize a new word: humiture. The invention of a 38-year-old official of Manhattan's National City Bank, Osborne Fort Hevener, it was first used by his friend Frank L. Baldwin in the weather column of the Newark Evening News. Humiture is a combination of temperature and humidity, computed by adding the readings for both and dividing by two. Weathermen called it a "fool word" but according to Mr. Hevener (who last week escaped the humiture by motoring to Quebec) this figure "gives the man in the street a better index of the summertime torture...
...city desks cut up. The Post ran an eight-column head: NAGIRROC YAW GNORW OT LIAH. The Journal and American (Hearst) ran a banner head, WELCOME TO YOU O'CORRIGAN in Gaelic, later got a better idea, printed it in green. The Sun, which had previously used Corrigan's unorthodox navigation as a stick to beat the New Deal, announced: PARADE GOES RIGHT WAY. In various cities of the U. S., papers printed their front pages in green. The Los Angeles Herald and Express used the Post's idea, with the added note: "If You Haven...
...amend your article which appeared in the Medicine column of the July 11 issue, entitled "Venom for Pain,'' to point out that the treatment as applied in its entirety has no ill effects and serves for speedy rehabilitation...
Would you accept a Position Wanted advertisement in TIME Magazine ? I am very anxious to buy space-about one and one half inches by one column-in TIME for that purpose, but never having seen such an advertisement in your magazine I'm curious about the possibilities...
Because TIME'S cheapest advertising space (one column by 14 agate lines) costs $99.54-too steep a price for Reader Smyth-TIME herewith runs his ad for nothing. But let not other jobless readers presume that a once-broken rule will be broken again...