Word: columning
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Dates: during 1950-1959
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Honor Bright. In Sacramento, Simpson's Jewelry Co. ran a two-column, seven-inch ad: "To the person or persons that removed the watches from our windows . . . the watches are guaranteed for a lifetime and if they should prove unsatisfactory at any time, please bring them in for servicing at no cost...
Musician by inclination and wit by trade, Kansas City-born Virgil Thomson studied music in Paris (after Harvard), was an organist, choirmaster and freelance writer on music before he went to the Herald Tribune. He left New York's music public gasping with his very first column, a deft and devastating panning of the sacrosanct Philharmonic-Symphony ("the sombre and spiritless sonority of a German military band"). Thereafter, he shaded old-style critics by his saucy phrases, e.g., hearing Violinist Jascha Heifetz overpower a sonatina "made one feel . . . that one had somehow got on the Queen Mary...
...weighing is done in a complicated apparatus whose essential part is a tiny glass tube closed at one end and trapping a bubble of air. When this "Cartesian diver" is properly weighted, it floats midway in a column of water, and slight changes in water pressure can make it sink or rise by compressing its bubble...
...hobbyists have bought the new products so fast that industry is hard pressed to keep pace with demand. Almost anything new catches on instantly. Three months ago, Denver's Rocky Mountain News started a do-it-yourself column, In one of its first articles it explained how to build an aluminum carport. By noon the next day, the News switchboard had received 200 calls; seven local firms immediately went into the business with carport kits, and so far have sold...
...eyes were so damaged that he could not bear the light of day; if he moved rapidly, "his head hammered and his pulses beat"; he was incapable of speaking to a stranger. Worst of all, a "double hump" had appeared between his shoulders-"a curvature of the spinal column...