Word: columnist
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This, incidentally, is being written by someone who has done more than his share of time in Liz Smith's column and a few others. As I write this, "Page Six" of the New York Post and the gossip columnist of the Washington Times have called to ask for details about the piece you are now reading -- and "Is it true that it begins with a sentence about Liz Smith and the breakup of your marriage?" Who cares...
...blond and bedizened and bravely unbowed, pictured on the front page of the newspaper to which she had confided her most private conversations. No, not Ivana Trump. The woman standing next to her, the one commanding equal attention in that come-to-tell-all photo: syndicated gossip columnist Liz Smith of the New York Daily News, the shoulder La Trump chose to cry on when she wanted to tell the whole world what she thought of the man who had left her. They stood side by side, equals and friends and newsmakers, the aspirant to a jumbo settlement...
...actors but opticians hire press agents. So do restaurateurs, resort owners, novelists and increasing numbers of socialites. Nor is the phenomenon restricted to the East and West coasts. Says society writer Bill Zwecker of the Chicago weekly Skyline, who grew up in the business (his mother was a fashion columnist): "I'm finding more and more individuals who have public relations people...
...Oprah. In New York City the Russian Tea Room is best for the show-business throng, Elaine's for the print glitterati, Le Cirque for the well-heeled ladies who lunch. But to endure on the job, a gossipmonger must also be a tireless attender of parties. Syndicated columnist Karen Feld, who writes from Washington, attends six to eight events a night and dowses for dirt on the tennis court, at teas and on the embassy circuit. Says Feld: "I do think columnists like me can make or break people...
...Gossip columnists admit they will haggle for a story. According to Mitchell Fink, a PEOPLE magazine columnist and Fox Entertainment News commentator, a smart flack will serve up several good items having nothing to do with his clients -- though maybe a juicy expose about someone else's -- before offering a tidbit designed to make a client look good. "How can I say no," Fink asks, "when they have sent me other blockbuster items?" Smart press agents know how to manipulate a client's image by choosing what charities and causes to support. However inconvenient the information that is circulating about...