Word: columnists
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Dates: during 1950-1959
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Memo from Girl Friday: Gossipist Walter Winchell and his radio sponsor have phhht. Happened four weeks ago, even before his splituation with TV, because sponsor, Seaboard Drug Co., feared consequences of columnist's "long series of offensive remarks" about Adlai Stevenson on his weekly newscast. Sponsor kept it quiet to give Mutual time to dig up fresh scratch (WW's weekly take: $5,000), but Winchell began sniping at Seaboard Drug in newspaper column. Sponsor exploded. "Malicious, libelous and untrue," said Seaboard President Harry Patterson. "The man has gone...
When Walter Winchell began wearing his hat into U.S. living rooms last month as the M.C. of a new half-hour variety show (Fri. 8:30 p.m., E.S.T.. NBC), he got off in a burst of puffs and plugs, especially in his own syndicated column. Crowed Columnist Winchell: "The show got the highest rating of all programs at that time. Over 3,000 telegrams came in from the 48 states, mainly from the 'little people' and the biggest movie stars." But after two weeks the show's Trendex ratings fell behind CBS's Zane Grey...
...Washington Post and Times Herald, which runs Columnist Drew Pearson on its comic page, let him get on the editorial page last week-as the target of a devastating letter. Signed "Nostradamus" (but known to the Post, which would identify him only as "a Washington magazine editor"), the letter writer noted that Pearson was reputed to score 85% in his "predictions of things to come." By recalling the columnist's Jan. 1 predictions for 1956, Nostradamus showed that Pearson had indeed approached 85%-but wrong. Among the predictions...
When the U.S. woke up after the election with a ticket-splitting headache, many politicians and most pundits agreed with the hasty diagnosis of Fair-Dealing Columnist Thomas Stokes: "The personal victory of President Eisenhower dramatizes, by contrast, the increasing weakness of his party." This was a glib, convenient way of talking about Democratic congressional victories against the Eisenhower avalanche. But it was also a superficial and misleading explanation of an election that carried a deeper and vastly more significant meaning...
True Cross Section. Novelist Ludwig Lewisohn taught at Brandeis until his death in January. Columnist Max Lerner and Critic Louis Kronenberger commute from Manhattan to give courses. E. E. Cummings, Archibald MacLeish and W. H. Auden have lectured on modern poetry, and such theater celebrities as Marc Con nelly and Arthur Miller have taught contemporary drama. "A school," says Sachar, "is not a curricular philosophy. It is the people you bring...