Word: columnized
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Dates: during 1940-1949
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...Post, with one-third of its 225,000 circulation in rural areas, thought that Partridge's trick, even for city-bred readers, was worth an eight-column. Page One headline: OKLAHOMA'S PRISONER-COW FREED FROM SILO. But Managing Editor Alexis McKinney had some misgivings: "I see trouble ahead. Every farmer will be yelling, 'Send us Partridge...
...because "I was saying the right things in the wrong way and doing a lot of drinking," and later he joined the Free Press. As editorial director, Bing masterminded a story on an American Legion parade that won five Free Press reporters the Pulitzer prize. He began a daily column, "Good Morning," composed of topical comment, literary notes and bad puns. Later, when Detroit went pennant-crazy over its 1934 baseball team, he wrote a sports column as "Iffy the Dopester." Loaded with literary allusions and folksy idiom, the "Iffy" columns became a Detroit craze. There were Iffy clubs, cocktails...
...HURLED OFF SPAN. "The SUnshine streamed in-Gail is getting well." Jujitsu & Tears. In a nearby column was a "blonde Portia" who was her own lawyer in her suit against her father and stepmother. They wanted to "railroad" her to an insane asylum, she said, purportedly to get their hands on her cash. One day she used jujitsu on an opposing lawyer; the next day she "became the traditionally soft woman-tears and all ... broke down . . . and wept freely . . . several jurors and spectators wept with...
Leads & Eyes. If so, the News editors weren't the only ones. In his weekly Mirror column, veteran (65) Editor Jack Lait put a finger on one trouble with postwar journalism. "The emphasis on 'leads' . . . seems to have largely evaporated," he wrote. "In my journalistic salad days reporters sweated to create dramatic, amusing or literary leads ... It was a problem of clutching the reader by the throat, quick, and giving it to him while his eyes bulged...
Columnist Walter Winchell thought he had a hot tip on a romance. In his column last month, he passed it on in the leering questions: "What was His Honor, the Mayor, buying in Tiffany's the other antemeridian? Some doodad for his delovely?" New York City's Mayor O'Dwyer denied it. Not being a radio commentator, he said, he couldn't afford Tiffany...