Word: columnized
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Dates: during 1940-1949
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...quiet grey makeup, so strange to outsiders, so reassuring to its readers, would be kept, like a cluttered desk whose owner says: "I know it looks like a mess but I know just where everything is." Readers would still find the big stories of the day in columns 1, 3, 6 and 8 of Page One, under unassuming heads (only twice before 1929* and about 20 times since has any 8-column headline appeared in the Star), and the day's best feature story halfway down column...
Corn in the Cage. In the fact-&-figure heavy Journal of Commerce, Shafer's column sticks out like a shock of corn in a bank teller's cage. Its author, brother of Congressman Paul Shafer (R., Mich.), has worked on newspapers from San Francisco to Paris, but would rather live in his home town, Three Rivers, Mich. (pop. 6,710). Most of Chet's columns are as casual as any street-corner conversation: they concern a funeral, a backyard spat, an old gaffer's boyhood reminiscence, or plain cigar-store gossip. Sometimes he reports technological progress...
Another feature of the revived Advocate, according to Watt, may be a signed sports column by an as yet unnamed figure on the College scene...
...avoid taking advantage of it. Then, says Jennie Lee, "we said 'the hell with it'; anything we got by our own efforts we'd print, and that's what we do now." Now that they are breaking even, they pay their contributors a guinea a column. Says one editor: "It varies only for our really distinguished ones, who are allowed (as H. G. Wells and G. B. Shaw were) to write for nothing...
Chances were only one in twenty that Peggy was having a baby, but Manhattan's Lane Bryant store is so famed for its maternity clothes that a visit there almost automatically lands a woman in Winchell's column. Actually, Lane Bryant, Inc., which has 22 other retail shops and a big mail-order plant to boot, does 95% of its $41 million annual business in non-maternity wear. Its chief stock-in-trade is the legitimate offspring of its maternity wear: clothes for fat women...