Word: columns
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Dates: during 1930-1939
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Including a favorite parlor game with your magazine reaches an all-time peak of Perfection. May the Quiz column (TIME, Jan. 22) prosper...
Suggestions: 1) That you restrict the questions to 20; that the spacing be shrunk to permit an adequate box at the end of the column; that you therein insert something similar to the following: "Do you also carefully read TIME'S advertising? For instance, where did 104,000 buyers spend $137,000,000 in 1933? (pp. 8-9)." 2) That you charge advertisers for the additional squib, allowing it to one or rotating it among all. Or, if used without charge, it will substantiate your claims of "TIME-the different magazine" in dealing with prospective advertisers. 3) That...
...feel you must please teachers and prod pupils with a weekly quiz on the news, why not send a one-page quiz supplement to your school subscribers rather than annoy other subscribers with a column of silly questions such as you inserted on p. 50 (TIME, Jan. 22) at the suggestion of Teacher Hall...
...generations, a great crowd of Scotsmen gathered atop London's Ludgate Hill last Hogmanay to sing under the smoky dome of St. Paul's. After midnight the revellers walked away. Recently the following appeared in the London Times' "agony column"; Will the bearded Scot who greeted the New Year by stamping on my foot on steps of St. Paul's cathedral while singing "Auld Lang Syne" kindly send 30 shillings to pay medical attendance and this advertisement? - COLLEEN IN GREEN...
Last week the problem of improving the appearances of U. S. notables was twice attacked. In his New York American column. Poet Richard Le Gallienne complained seriously about the "undistinguished, commonplace, not to say common, appearance of most of our public men." He suggested putting them in wigs. The editors of Life contrived a more childish and practical solution. A page of four photographs called "Whiskerreotypes" in the current issue shows Senator Borah in a Chick Sale goatee. Vice President Garner in a facial fringe that makes him look like President Grant, Postmaster Farley in the handlebar mustachio...