Word: columns
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Dates: during 1950-1959
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...This Yankee team hasn't been my idea of a solid ball club so I had to play the percentages." A Matter of Time. Playing the percentages, of course, can be a pastime for men without imagination, who get all their answers by adding a column of figures. Casey gets results by using some weird arithmetic of his own, by grappling with private statistics in a man ner that barely makes sense to ordinary mortals...
When he started writing "Dream Street," a once-a-week Broadway column, for the New York Daily News in 1951, Drama Critic Robert M. (for McPhierson) Sylvester saw little future for Broadway columnists. The migration to the suburbs, he reasoned, was not only killing off nightclubs but the demand for warmed-over café gossip as well. Columnist Sylvester was too pessimistic. When busy Telecaster Ed Sullivan cut his columns to two-a-week last May, the News upped "Dream Street" to five-a-week. By last week, it was syndicated in 30 papers...
...booming because Columnist Sylvester, unlike most of his competitors, lays no claim to omniscience, peddles no phony inside dope, and conducts no esoteric feuds. He cheerfully admits that "I have no pipeline to the Kremlin and no idea what Congress is going to do." He thinks a Broadway column should be "entertaining, give people a laugh." To do so, he serves his readers a dry Manhattan-four-parts fun to one-part reporting. Now a balding 48, Sylvester covers a bright-light beat that ranges from the East Side Chinese Laundromat called "Helpee Selfee" to the West Side gypsy...
Ford Motor Co. kicked off its major 1956 sales pitch last week with a car safety forum in Detroit, announced that no-spring door latches, "deep-dish" steering wheels (many drivers have been impaled on the steering column) and padded rearview mirrors would be standard equipment on all models. Dashboard and visor cushion pads and front-seat belts will be optional but sold at cost ($25). Benson Ford invited the automobile industry to go along with Ford on a safety sales campaign. But not all the automakers were willing to emphasize the chances a car buyer takes when he ventures...
...below-zero cold, across the same winter terrain where Napoleon's ragged foot soldiers once made their own decimating retreat from Moscow. Having lived on half rations for nearly a year, the shaky, shaggy marchers had more to fear than hunger or freezing. Their long, anonymous column made a tempting target for Allied air power, beginning the final sky mop-up in Europe...