Word: colvig
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Dates: during 1967-1967
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...arts school in southwestern Ohio; the other was for an even smaller college in Wisconsin, VITERBO COLLEGE: BERKELEY WE AIN'T, its message began. What seemed to intrigue Smith was that two such small schools could afford such ads in a national magazine. He reported that when Raymond Colvig, the public-information manager for the University of California (and its Berkeley campus) saw the Viterbo ad, he wrote the college: "We agree completely that Berkeley you ain't. As a matter of fact, Viterbo we ain't. Should we buy a TIME ad to get this message...
What Smith and Colvig did not realize was that neither college paid for its ad. Theirs were two among more than 100 full-page regional ads that TIME has donated to colleges during the past year. The program began with an ad for St. Joseph's College, a small school in Indiana, which reports that, so far, the appeal in TIME has brought in more than $80,000. Our purpose is to help alleviate an increasingly perplexing plight of big and small colleges: chronically short of advertising dollars, most cannot afford the kind of influential messages that will attract...
Died. Vance ("Pinto") Colvig, 75, the voice of Goofy, Pluto and a host of other Disney cartoon characters; of pneumonia; in Woodland Hills, Calif...