Word: colyumist
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Claimant to the honor of having thought of the block-aid plan was not Wilton Lloyd-Smith, but an automobile accessory dealer of Buffalo, N. Y. named David Pasternak. To Colyumist Walter Winchell of the New York Daily Mirror Mr. Pasternak last month submitted proof that he had inaugurated the idea in November 1930. Buffalo's plan gives the head of one destitute family in each block $15 per week for removing snow, sweeping sidewalks, clipping lawns. Among the 40 other cities where Block-Aid is now in practice are Albany, Rochester, Syracuse, N. Y., Pittsfield, Mass., Cleveland...
...were quoted from the gossip-colyum of Walter Winchell in the tabloid Daily Mirror. Directly and indirectly they made Walter Winchell news last week: directly because his colyum was on the street only six hours before Gangster Vincent Coll was machine-gunned to death in a telephone booth, and Colyumist Winchell (who had been frightened into getting a police bodyguard) was summoned before the Grand Jury to explain his advance information; indirectly because they precipitated a new climax in a long-standing squabble between Winchell and Publisher Albert John Kobler of the Mirror...
...they occupied similar positions on Bernarr Macfadden's vulgar Graphic. Publisher Kobler objected to Winchell's appearance in vaudeville. He objected to Winchell's radio broadcasts (currently for Lucky Strike), charging that he gave out news to which the paper was first entitled. He removed the colyumist's smart, pert secretary Ruth Cambridge from the payroll (Winchell has since paid her salary) and required him to pay for his own stationery, telephone and telegraph tolls...
...Vincent Coll incident caused a new ruckus. Publisher Kobler, startled by the implication that Winchell was privy to the councils of murderers, barred colyumist & secretary from any part of the Mirror building save their own small office...
...this blast. "Phil M. Daly" (Jack Harrower), Film Daily colyumist, responded by accusing Macy advertisements of giving the public an erroneous impression that "the department store workers are just One Big Happy Family." He reminded Mr. Collins that the Better Business Bureau of New York has condemned advertisements which claim that a store is underselling competitors (TIME, Oct. 12). The B. B. B. in a letter which Macy's competitors reprinted in advertisements, called such methods ". . . an open attack on the integrity of advertising. . . unsound business. . . inimical to the public interest . . . ruthless and predatory...