Word: com
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Dates: during 1960-1969
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...which no new office is self-respecting. The deeper the pile, the worse the shock-particularly if the material has a high synthetic fiber content, which gives a carpet outstanding durability but equally outstanding shock qualities. Next comes wool, with cotton at the bottom of the shock list. A com pounding factor is the increasing prevalence of metal desks, typing tables and wall trimmings, which are brisk conductors of any static charges that anybody can scuff up. Driest days are the worst. When the humidity falls below 20%, executives view every steel-framed desk chair as a potential hot seat...
...opening day in September: civil righters were set to boycott schools in protest against de facto segregation, and the militant teachers' union was hellbent for a massive strike. Won over by Gross's tough minded sincerity, Negroes put off their boycott; softened by his ability to com promise, the teachers accepted a face-saving settlement...
Before long, when the phone rings, you won't know whether somebody-or something-is calling. The something will be Electro-com...
...Electro-com is a 15-in. by 15-in. by 12-in., 45-lb. invasion of privacy that works by itself day after day, reading phone numbers from a punched tape, dialing them, and trilling "Hello!" It then goes on to say: "This is a recording. What television program are you watching? When you hear the tone, please give the name of the program and it will be automatically recorded. Thank you and goodbye...
...Electro-com's message, of course, can be a pitch for anything from a political candidate to a bottle of mouthwash, though the tiny monster's promoter, 22-year-old Jeff Schottenstein of Los Angeles, wants to eschew the hard sell for fear that "the Public Utilities Commission will declare us a public menace." TWA has tested the device for confirming reservations. Another Electro-com prospect: Allstate Insurance (to remind people that their policies are about to expire...