Word: combs
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...Pont, finding one name can tie up the talents of a team of marketers, lawyers, advertising men and psychologists. They comb the computer lists, eliminating those words that are difficult to pronounce, look bad in print or are too similar to existing trademarks. The leftovers are tested for general appeal and memorability. With so many names floating about, no marketing man can be sure of avoiding a conflict. General Foods recently started test-marketing a snack product called Pringle's Pop Chips only to discover that Procter & Gamble was simultaneously testing Pringle's Newfangled Potato Chips. Even greater...
...aisle. They hand cuffed Dudley, a descendant of the founder of Cambridge, a Harvard Law School alumnus and currently a United Church of Christ official. He was hustled off the plane, taken to a police station and booked for disturbing the peace. Police took his belt, glasses, comb and watch, then jailed him for two hours. "I thought they were joking," said Dudley, but he knew that they were not when one cop told him: "You be careful of what you say or we'll send you to a state insane asylum for 30 days examination...
Cortazar displays his own exotic humor best in a section entitled "The Instruction Manual." As if briefing a group of anthropologists from Uranus, he details precise ways to cry, sing, climb stairs and comb hair: "There's something like a bone wing from which extends a series of parallels, and the comb isn't the bone but the gaps which penetrate space." Cortazar's ability to present common objects from strange perspectives, as if he had just invented them, makes him a writer whose work stimulates a sense of rare expectation...
...Sister George features the face of a woman into whose leonine hairdo is woven a nude female figure. Some papers ran the ad intact; some performed surgery on the figure's silhouetted breast. In Chicago, the Tribune, Daily News and Sun-Times all added lines of camouflage to comb out the hanger...
Look sharp. Comb the newspaper listings. Check out the theaters that usually show revivals. Any moviegoer interested in seeing one of the tensest, toughest thrillers in a long while should be watching for The Night of the Following Day. Universal Pictures apparently has little faith or interest in the film, and is consequently treating it with tender, loving indifference. In many cities, Night is opening in second-run houses with a minimum of publicity, thus practically guaranteeing that it will be seen mostly by popcorn addicts, teenagers on dates and those looking for a cozy place to sleep. But diligent...