Word: come
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Dates: during 1960-1969
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Thin on Diet. Nobody knows what the campaign will eventually cost. Much of the money will be paid by the bottler-distributors-provided that Coke can persuade them to come across. Franchise contracts are now so liberal that bottlers can do things that dismay headquarters-for example, placing some Coke signs on outhouse walls. At next week's convention, Coca-Cola will introduce a "modern" contract designed to give the company tighter control...
...occupation, the starting point, the time of day or any one of a myriad other factors. Basic round-trip fares from New York to Rome, for example, range between $250 for special groups and $573 for twelvemonth economy. "When you put our present fares through a computer, they come out snarled like spaghetti," says Fabrizio Serena di Lapigio, the marketing director of Italy's Alitalia...
...beyond any doubt, surfing it is. Every 40 seconds, a new wave cascades from one end of the 2½ acre lagoon, carrying as many as 30 boards and bodies on waves up to five feet high. "You don't have to wait for that big one to come along," says Hawaii's Surfing Champion Fred Hemmings Jr., head instructor at the facility. "The surf is always...
Film-festival movies are like mistresses in a man's life: the later they come along, the more they have to do to please, or even be remembered. Judged from this jaundiced point of view, a few films of the second segment of the seventh New York Film Festival still achieved a modest fame...
...feels, confuses personal frustrations with public problems. A minor character in her latest novel defines the type perfectly. She has small patience, too, with intellectuals who find her work too full of social and economic themes. "The greatest realities are physical and economic, all the subtleties of life come afterward," she says. "Intellectuals have forgotten, or else they never understood, how difficult it is to make one's way up from a low economic level, to assert one's will in a great crude way. It's so difficult. You have to go through it. You have...