Word: comeback
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Dates: during 1930-1939
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...reader, including even Hollywoodland sprites. German Authoress Baum has enough gusto to invest even tinselly happenings with glamour, though her sugary Teutonic melodrama should be taken with a heaping teaspoonful of salt. Donka Morescu, who had been a star of the silent cinema, was just staging a last comeback. Her beauty was at its fullest bloom, her ambition straining at the traces. Donka was happy. Her lover was Oliver Dent, Hollywood's greatest star, at the peak of his career. Until their work separated them their affair was as smooth as celluloid. While Oliver tried to rest before...
...Founder-President Backus was later ousted as sole receiver by bankers who put in two of their own co-receivers. They promptly sued Founder Backus for $7,000,000. That was too much for Founder Backus. Last week in Minneapolis he launched a mighty campaign for a comeback. He asked the court to dismiss the receivers, charging them with gross mismanagement, inefficiency and squandering some $12, 000,000 of Minnesota & Ontario's assets. To a circular the receivers had distributed to bondholders, he countered with a $2,000,000 libel suit. He hired press-agents and mailed to bondholders...
Striking fact about the industry's 1933 comeback was that although there are some 30 makes of cars in the U. S. all but nine of them sold fewer cars in 1933 than they did in 1932. And all but two (Essex & Austin) of those nine makes are products of the Big Three. Although this growing ascendancy of the Big Three depended largely on the sale of more cheap cars, that was not the whole story. Cadillac and Lincoln, like other high priced cars, found their sales still shrinking, but in the middle and lower middle price brackets...
...operating man. In 1912 Charles W. Nash, who had succeeded Durant as head of General Motors, put him in charge of Buick. For two years Chrysler kept a cot in the factory. Buick's production jumped from 40 to over 500 cars a day. When Durant made his comeback into General Motors, Chrysler became vice president in charge of GM operations. But Durant and Chrysler quarreled. In 1920 Willys- Overland which had just gone on the post-War rocks hired Chrysler to pull it off. Then Maxwell Motor came to him with another salvage job. Maxwell had only...
...operates on his own smaller but very well financed stage, is offering a new low priced car, named LaFayette after his expensive car of a few years ago. By the closing months of 1933 they were already beginning to forge ahead, indicating that in 1934 they may have the comeback which the low priced cars staged last year. It will be surprising, however much progress the Big Three make, if the other companies do not do more than 10% of the automobile business...