Word: comfortability
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Dates: during 1990-1999
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...likely. "Advertising for distilled spirits is already going after younger people," says Jeffrey Hon of the National Council on Alcoholism and Drug Dependence, citing recent Dewar's Scotch and Southern Comfort campaigns in such youth-culture bibles as Details and Rolling Stone. Shapiro says Seagram has taken "great pains that our advertising doesn't appeal to or aim at children," an iffy claim during a campaign that uses "Valedictorian" as a punch line. Why violate the ad ban? Market share. Hard liquor is slipping, and TV is where tomorrow's customers...
...study at Dartmouth-Hitchcock Medical Center found that one of the best predictors of survival among 232 heart-surgery patients was the degree to which the patients said they drew comfort and strength from religious faith. Those who did not had more than three times the death rate of those...
...study of 30 female patients recovering from hip fractures, those who regarded God as a source of strength and comfort and who attended religious services were able to walk farther upon discharge and had lower rates of depression than those who had little faith...
...been shown to improve the health of the lonesome.) The Dartmouth heart-surgery study is one of the few that attempts to tease apart the effects of social support and religious conviction. Patients were asked separate sets of questions about their participation in social groups and the comfort they drew from faith. The two factors appeared to have distinct benefits that made for a powerful combination. Those who were both religious and socially involved had a 14-fold advantage over those who were isolated or lacked faith...
...milk (low fat) and a snack-size package of Drake's cakes. This is the Rosie O'Donnell Show, and the gimmick is apt. The actress and comic, part brassy New Yorker, part perky den mother, has come to TV to serve up the daytime talk show as comfort food...