Word: comfortableâ
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...much trickier. To cover the 0-to-14-year-old market requires 25 sizes with drastically different designs depending on whether a baby is lying down or starting to sit up, or whether he or she is still in diapers. Most items must be washable, and they must be comfortable???no scratchy fabrics or seams allowed. Even when pants cost $89, knit tops $76, parkas $356 and astrakhan pieces go for $763, as they do at Bonpoint, the profit margins are lower than those for grownups, since high-end customers seek top-quality fabrics and subtle trims and detailing...
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