Word: comforting
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Michelle Obama warned us during the campaign, "[Barack] is going to demand that you shed your cynicism, that you put down your divisions, that you come out of your isolation, that you move out of your comfort zones, that you push yourselves to be better." The President reinforced this in his Inaugural Address when he urged Americans to set aside childish things and choose hope over fear. (See pictures of how Obama prepared his Inauguration speech...
...people to make better and healthier choices for themselves, whether it means buying that long-lasting lightbulb or shunning that Twinkie. Facilitating change harnesses some principles that behavioral scientists have known for decades: we're a lot more irrational than we realize; we avoid pain more than we seek comfort; we tend to stick with the status quo; and we like to conform with our peers. Michael got interested in this idea when he was reporting his January cover story on energy efficiency. He later discovered that during Obama's election effort, there was a secret consortium of the nation...
...unite the nation not only attracted the young, but it also hooked some members of the most improbable constituency—the Republican Party. But, while Obama brought fewer prejudices to the presidency than his predecessor, did he also succeed in breaking down our biases and clinging to comfort...
...This is a very stressful, sort of bewildering moment in the life of a kid and the life of a family,” said Steinberg. “And if you could try to put yourself in an applicant’s shoes, it might give them comfort.” He added that the blog could provide a level of reassurance that raw data could not, especially with colleges around the country accepting fewer applicants than ever. This year, Harvard College turned away 93 of every 100 applicants. “Harvard is one of the few schools...
...path that Tata Motors has followed to bring the Nano from sketchpad to showroom may prove to be much more important than its price tag. The company's engineers and parts suppliers started from scratch, rethinking every component to minimize cost and weight without sacrificing basic performance, comfort and style. As battered carmakers search for new business models to adapt to shifting, shrinking consumer demand, the Nano may point the way to the future - one that will likely revolve around smaller, more fuel-efficient and more cheaply produced vehicles. (See pictures of the Nano...