Word: comforts
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Dates: during 1970-1979
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...North Vietnamese offensive entered its eighth week, the gloom that had pervaded Washington and Saigon earlier in the month began cautiously to lift. Though the expected Communist strikes in the north and in the Central Highlands had yet to come, officials took comfort in the fact that South Viet Nam's battered armed forces seemed to be holding together, at least for the moment. There was also hope that the U.S. mining of North Viet Nam's harbors and the resumption of large-scale bombing of its military and logistics targets might prove as effective as President Nixon...
...sharing markets. The companies are appealing, but the Common Market's trustbusters are studying the case to see if the nine also should be brought before the European Court of Justice in Luxembourg. The companies may escape further chastisement, but for reasons that can give them only cold comfort. The cartel was terribly inefficient: prices fell, and markets were chaotic instead of orderly...
...commercial for Playtex Living Bras opens with the announcement: "And now-introducing a new way of living in comfort." It certainly is. Striding on to the home screen is a fully clothed model, smiling serenely-and wearing her bra over her dress. An ad for Maidenform uses boards painted with a series of life-size figures; the figures have bras-but no heads. A live model pops from figure to figure while making the sales appeal. Her pitch: "Maidenform's Rated X bra makes you look beautiful...
...Southern Comfort. Gottwald did not always have such problems. He began his career half a century ago as a clerk at Richmond's Albemarle Paper Manufacturing Co., frugally saved his salary, invested all he could in the company's stock, and continued to do so as he climbed the management ladder. Ultimately he became president-and the biggest shareholder. Gottwald's dollar-tight reputation endeared him to bankers, who deemed him a sound credit risk. Indeed Gottwald and his sons were able to borrow $200 million ten years ago to buy Ethyl Corp. from General Motors...
Despite the Gottwalds' recent misfortunes, they live and work in pastoral Southern comfort. Ethyl is headquartered in two new Williamsburg-style buildings, with a painting of Robert E. Lee in the board room. Now the Gottwalds must decide how to defend their empire against the anti-lead threats. And diversifying into new fields seems to carry the promise of incurring the family jinx. When phosphates in detergents came under fire from environmentalists, Ethyl spent $2 million to study and design a plant for a substitute product called NTA. Before the Gottwalds could get it into production, the Government ordered...