Word: comforts
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Dates: during 1970-1979
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...Linda Lovelace," says the longhaired actress hoarsely, "and I know what you want." However, before Los Angeles television viewers can jump to any conclusions, the porno-chic Deep Throat artist waves a man's oxford at them, and continues her spiel: "You're looking for comfort, variety and style. So I guess we have a lot in common. Like in shoes." It is the M. & J. Shoe Co. that has Linda Love-lacing up their product over the Southern California air waves, apparently reasoning that exploitation fits their purpose like-er-an old shoe...
...such compunctions about applying for women's jobs, despite the traditionally lower pay. During the second quarter, 2,656 were hired as operators, filling 17% of the openings (the company's goal was 10%). Some possible explanations: many men as well as women may prefer the relative comfort of tedious indoor work to the rigors of outside jobs, and many men may still consider white-collar work more socially prestigious than better-paying blue-collar jobs...
NONFICTION 1 -The Joy of Sex, Comfort...
Despite expectations of waning sales, Detroit has one source of comfort. Small foreign-made cars are losing their price advantage in the U.S. as the impact of two dollar devaluations and raging worldwide inflation drive up their costs. Last week Volkswagen of America raised the average price of Beetles a hefty $325, or 14%; other foreign car makers are certain to follow suit. That happens to fit in nicely with the pricing strategy of the U.S. automakers, who are posting substantial price increases on their import-battling small cars, while adding only marginally to the prices of slower-selling larger...
Dart Industries has tested this "totally new concept" with children in Southern California schools, offering a Me-Book along with half a dozen other children's books. They report that kids who never read before began reading Me-Books compulsively. Sleeping with Me-Books for comfort. Raising hell after leaving a Me-Book at the distant home of a friend. Their list of reader and parent responses concludes: "99% of the parents would like to buy more personalized Me-Books...