Word: comic-book
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...voluntary association was already trying to clean up the 60-million-circulation comic-book field (TIME, July 12). In full-page magazine ads, National Comics Publications Inc. (Superman, etc.) was plugging the better comics as " a major moral force ... a highly salutary recreation...
Last week, bending before this blast, 14 major comic-book publishers (combined monthly circ.: 14 million) agreed to a cleanup campaign of their own. They set up a voluntary association similar to the movies' Johnston office, adopted a code of ethics for comic books, and got ready to name a czar. Among the code's provisions: 1) no "sexy, wanton comics"; 2) no glorifying of crime; 3) no "scenes of sadistic torture"; 4) no "vulgar and obscene language"; 5) no glamorizing of divorce; 6) no religious or race ridicule...
Most movie magazine editors wriggle feebly inside their peculiar, specialized rules. Sighed one: "Sometimes you dream of the freedom you'd have with a more intelligent readership. Lots of us are tempted to get into the comic-book field...
...horrifying collection of comic characters, insisted that his own Lena was too ugly for him to draw. He asked the 27,000,000 readers of Li'l Abner to show their notions of how she looked. It turned out to be the comic promotion stunt of the year: everybody seemed to want to draw the ugliest woman alive, and a million repulsive drawings came in. Capp and three strong-stomached judges (Frank Sinatra, Boris Karloff, Salvador Dali) picked the worst of the lot (see cut), awarded her creator, Basil Wolverton, a Vancouver, Wash, comic-book artist, a $500 prize...
Vogue, Harper's Bazaar, Superman Enterprises and a dozen comic-book publishers had applied to cover the big show, and were turned down; representatives of Air Aces, a bi-monthly pulp comic, and Charm, a fashion slick, were accepted. No group was more peeved at being slighted than the British press, which was given a quota of three newsmen; Chicago, Boston, Philadelphia each had as many. Russia and nine other nations were allowed one each...