Word: comic-strip
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...seems useful. Often motivational research merely boils down to an inspired hunch. The elaborate process of commercial making begins in earnest with an agency brainstorming session (see box opposite). Once the slant of a campaign is determined, writers and artists then work up rough drawings of the ads in comic-strip form. Ideally, these "story boards" will have a "hooker opening" or an intriguing scene-setter, plus a memorable catch phrase or two that dramatizes the need, say, for Murine to cure "eye pollution" or for Wizard air freshener to wipe away "house-itosis...
...Viet Nam. One article draws a parallel between the Nazi-Soviet Pact of 1939 and the current alliance of New Leftists and black militants; another charges that the rash of violence on U.S. campuses is Communist-inspired and part of "Mickey Mao's trap." A comic-strip hero called Super Square participates in such right-wing victories as the resignation of Defense Secretary McNamara and the downfall of Che Guevara. His identity, however, is a mystery. Square asks: "Is he Al Capp? Bill Buckley? Joey Bishop...
Died. Harold L. Gray, 74, creator of little Orphan Annie, the oldest babe (44) in the comic-strip woods; of cancer; in San Diego, Calif. Moonfaced and round-eyed, gold of hair and heart sweet little Annie lived in a nether world of town bullies and murderous Russian spies, karate chops and megaton bombs. And for those readers who followed Annie's antics in some 400 papers and sometimes wondered how a nice girl could get into all that trouble. Harold Gray had a ready answer: "Sweetness and light-who the hell wants it? Murder, rape and arson. That...
...Another cartoon shows a striking telephone employee uneasily eying a solid wall of computerized dialing equipment. Down in the corner of the drawing, a miniature repairman informs Punk: "This strike may not work. That machine is a scab." Oliphant admits to using this slightly puerile device to lure the comic-strip readers to his cartoon. "It's a form of brain washing," he says...
...Mailer always returns to himself. With an "egotism of curious disproportions," he catalogues his breakfast menus, his cures for the common cancers, even the virtues of each of his four wives. Sometimes he is the little boy full of comic-strip fantasies about riding around in a red helicopter, taking on the whole might of the U.S. Air Force and of "corporation-land" by shooting paint at the enemy choppers. At other times he fancies himself an exiled princeling (though from what country defies the imagination...