Word: comic-strip
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...reason, says Lister, is television, which has lured readers away from the newspapers' back pages. For example, in Dothan, Ala., which has no television reception, comic-strip readership is 68%; in Anniston, Ala., which can tune in on six TV stations, readership is down...
Sense of Duty. The reason for Stainless' popularity, says Cartoonist Stamm, is that he is all comic-strip heroes "rolled into one bundle" and a full-fledged satire on many of them. For example, when the police commissioner begged Steel to give up his spectacularly successful amateur detective work so that the police would have a chance to catch some crooks themselves ("Heroism at its greatest! To suffer silently without reward"), Stainless reluctantly agreed, rented a room in a quiet boarding house to rest. Not till three weeks later did he realize that his fellow boarders were all crooks...
Cartoonist Stamm, who once worked as assistant to Chester Gould (Dick Tracy), brought Stainless into his Scarlet O'Neil strip because he was tired of straight adventure comics, now makes $40,000 a year. In the dead-serious world of comic-strip nerves, Cartoonist Stamm has a simple reason for Stainless' popularity: "His saving grace is that he isn't deadly serious like most heroes. He's got a sense of humor...
...actors, too, were chosen for their resemblance to the comic-strip characters. Robert Wagner, in a pageboy wig and leather buskins, is Prince Val stepping off the page. Janet Leigh, in a palomino peruke, makes a pretty Aleta, James Mason a swart and athletic villain. A couple of vikings, Victor McLaglen and former Heavyweight Champ Primo Camera, with their grunting and spluttering through chin-wigs, give a show that can only be matched by the Wednesday-night wrestling on television...
Recently, through his syndicate, Dallis got a letter of protest from a former attendant at the Carville, La. leprosarium. Rex, it seemed, had chided one of his comic-strip friends for treating his girl "like a leper." Result: after Morgan puts Landros behind bars, he will tackle the subject of leprosy, or, as Carville prefers to call it, Hansen's disease...