Word: comic
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Dates: during 1930-1939
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...years every time that one of Willard's comic strip characters referred to Moon Mullins as a "banjo-eyed bum," I have agreed with them that that is just what Mr. Mullins is. But I could never figure it out. Your issue of May 23 says, inter alia, "banjo-eyed Norman Klein." Do Klein's eyes look like banjos, or does Mr. Klein look like Moon Mullins? And another thing, that expression is the only one that angers our Mr. Mullins; a sort of "when you say that, smile" business. Are you not taking considerable chances that...
Until a year ago there was no other advertising in comic sections, with the exception of occasional Christmas displays of Lionel Electric Trains and Gilbert "Meccano" sets. Then Hearst admen, mindful of a survey by Dr. George Gallup of Drake University showing that 78% of women readers follow the comics, got an idea. Reckoning further that 90% of all comics had "adult appeal," they undertook to sell space in the comics of the 17 Hearst Sunday papers to important national advertisers. The selling organization of Hearst Comic Weekly set a rate of $16,000 a page on the basis...
...Hearst venture was a decided success. Other big publishers regarded it with envy. The New York Herald Tribune, Cleveland Plain Dealer and Philadelphia Inquirer began offering comics space individually, but Hearst had no large scale competition until recently when two new organizations sprang up. One of these, known as Comic Section Advertising Corp. was formed last month to sell advertising in the comics of 32 newspapers (total circulation 1,100,000), biggest of which is the Detroit Free Press. The other was announced last week as the National Newspaper Group. It represents eleven large dailies of 5,200,000 circulation...
Like Hearst Comics, National Newspaper Group will place one piece of advertising in all papers of its list alike. Comic Section Advertising Corp. will offer space in smaller groups from its list...
While all copy is arranged as a page of cartoons, none of it is very comic. Some of it is not intended to be funny, but "adventurous"-stories about the girl who escapes the curse of perspiration odor; the boy who gets the Job because he has fed upon muscle-building cereals...