Word: comic
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Dates: during 1970-1979
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Blondie is thought to be the most widely distributed comic strip, with some 1,700 clients worldwide; Jack Anderson, with about 600 clients, is probably the most popular columnist. There is no way of knowing for sure; nor will the syndicates disclose how much they charge newspapers for their wares. The fees are based on circulation; the least a small daily can pay for any feature is probably $5 a week, and the $325 a week the Bulletin (circ. 541,000) was paying for Doonesbury is probably near the top end of the scale. Any feature that does not eventually...
...paid six-figure sums for the rights to syndicate forthcoming blockbusters by H.R. Haldeman and Richard Nixon, and picked up Alex Haley's Roots for a song before the book's TV series caught on. Universal is turning thrillers like Raise the Titanic! and Storm Warning into comic strips...
...easy for young artists and writers to break into the game. Field Syndicate examines about 2,000 new comic strips a year, but adopts only one of them every two or three years. Some budding Buchwalds and Trudeaus have tried to syndicate themselves. Former Buchwald Partner Robert Yoakum wrote his own humor column for the Los Angeles Times Syndicate from 1972 to 1975; since then he has successfully sold it on his own-to twice as many newspapers. But few would-be Yoakums can afford the start-up costs that technology now demands; a major syndicate transmits a feature instantaneously...
...addition, newspaper editors are notoriously reluctant to shuffle their comic-and-editorial page lineups to accommodate newcomers, for fear of alienating readers. That preference for old, familiar faces is becoming easier to satisfy as newspapers, prodded by antitrust actions, gradually give up the broad exclusivity they have long insisted upon. Universal, for instance, had to guarantee the Bulletin that no other paper within 100 miles of Philadelphia could run Doonesbury; switching to the more permissive Inquirer opened the strip to 26 other potential newspaper customers in the area...
...following. Among them: George Will and David Broder of the Washington Post Writers Group; Ellen Goodman, whose hip and compassionate Boston Globe commentary is also distributed by the Post Group; Jeff MacNelly, the Pulitzer-winning editorial cartoonist who next week will launch with the Trib-News syndicate a comic strip about a bird who edits a newspaper; New York News Funnyman Gerald Nachman (TIME, Aug. 23,1976); and, most recently, Jack Germond and Jules Witcover, a pair of Washington veterans whose six-month-old investigative column promises to match Jack Anderson scoop for scoop...