Word: comic
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...Leno, a gregarious and widely admired regular at the club, was one of the early firebrands. Letterman, another top club comic and strike supporter (and a fan of Leno's), thought he was a little out of control. "Jay, bless his heart, couldn't sit still," Letterman recalls of one early mass meeting. "He was behaving like a hyperactive child: jumping up and down, being funny and distracting, to the point where everybody sort of thought, Well, maybe we shouldn't tell Jay about the next meeting...
...Wednesday, nearly 50 years on from the comic's debut, the third live action adaptation of his adventures was released, in an extravagant promotional blaze that would have even made Hollywood sit up and pay attention. The movie, Asterix at the Olympic Games, comes just six months before the Beijing Games, which the marketing campaign gleefully exploits...
...film is based on the 1968 comic book of the same name, which was the 12th in the series of 33 about Asterix and his portly friend Obelix, who travel to Olympia in Greece to compete in the games...
...first Asterix film - Asterix and Obelix versus Caesar, which sold 25 million tickets, 15 million of them overseas, and only slightly better for 2002's Asterix and Obelix: Mission Cleopatra, which did almost as well. Asterix has a massive fan base to draw upon: the comic books have sold 330 million copies in over 100 languages. While France likes to boast of its high-brow credentials, Asterix books easily outsell those of worthy rivals Proust, Sartre and Balzac...
Leno, a gregarious and widely admired regular at the club, was one of the early firebrands. Letterman, another top club comic and strike supporter (and a fan of Leno's), thought he was a little out of control. "Jay, bless his heart, couldn't sit still," Letterman recalls of one early mass meeting. "He was behaving like a hyperactive child: jumping up and down, being funny and distracting, to the point where everybody sort of thought, Well, maybe we shouldn't tell Jay about the next meeting...