Word: comical
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Dates: during 1940-1949
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...rest is advertising history. Benton, a whiz-bang salesman, snagged accounts from General Foods and Procter & Gamble. Bowles concentrated on market research, thought up radio ideas like the old Maxwell House Showboat (first big-time program with continuity of characters and scene), helped a despairing comic named Fred Allen dull his satire so that radio audiences could understand...
Whatever limb they lost, U.S. war casualties kept their funnybones. Cartoon ist Al Capp, creator of Li'l Abner Yokum, discovered this when he toured Army hospitals, found that amputees scorned dust-dry rehabilitation tomes, laughed their postwar worries away with comic books. Capp, who lost a leg as a young man, was sure that legless G.I.s could learn and laugh at the same time...
Last week the Red Cross distributed 50,000 copies of a 36-page comic-book biography of Capp, written and illustrated by himself...
...baboon and his blonde-is delightful. After that, plot starts muscling in on character, and the show has its ups & downs. But things are kept moving by enough good gags and two topnotch performances. Radio Sports Announcer Paul Douglas makes a solid character-tough, vicious, yet somehow comic-of Harry Brock. Judy Holliday (Kiss Them for Me), with her flat voice, slow takes and floozie walk, is often wonderful as the blonde. When she sorts her cards in a gin-rummy game, Broadway gets one of the great comedy moments of the season...
...Dick Tracy comic strip last week featured...