Word: comical
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Dates: during 1950-1959
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...succeeded as Hoppy has, both with his under-age customers and the thousands of manufacturers, retailers and advertising men who hawk his wares. Last week 63 television stations were pumping out his old movies, 152 radio stations were carrying his voice, 155 newspapers were printing his new Hopalong Cassidy comic strip, and 108 licensed manufacturers were turning out Hopalong Cassidy products at the rate of $70 million a year...
This turned out to be a naive underestimate of Junior's appetites: he pined for more & more entertainment and he got it -almost always with the encouragement of his parents, who discovered that blood & thunder would pacify him almost as effectively as Seconal, and that cutting off his comic books would reduce him to obedience faster than the old-fashioned razor strop...
...Fred Allen) threatened to change Americans into creatures with eyeballs as big as cantaloupes and no brain at all. Last week countless hordes of U.S. children not only went to the movies once a week, listened to their radio favorites among 27 children's network programs (often reading comic books and blowing bubble gum at the same time), but spent millions of kiddie-hours squinting hypnotically at the 35 shows offered them on flickering television screens...
...constantly surrounded by fearsome crowds; 85,000 people rushed through a Brooklyn department store in four short hours simply to take a look at him, and 350,000 people jammed mid-Manhattan streets when he appeared outside the New York Daily News building to advertise the Hopalong Cassidy comic strip...
...Harvard and Yale respectively, are both seasoned soldiers who would never make it a habit to disregard suggestions from topside. But when it came to the latest Army Department gimmick for luring college men into R.O.T.C., Colonels Summerall and Stancisko drew the line. The gimmick: a stickily written little comic book which R.O.T.C. commanders were authorized to distribute to incoming freshmen...