Word: comical
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Dates: during 1950-1959
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They had good reason. They had all read what happened to Jim, who did not join ROTC, in the comic book sent to each freshman's home during the summer. Their response proved what the booklet has assumed: that the best appeal to college men and potential officers was in the form of a story, with pictures...
...Wright doesn't want to be like Jim. He draws his uniform, and by the end of the comic book he has acquired self-confidence, leadership, and a brunette with a Buick convertible, who hangs on his sleeve and says, "Ted, you're getting so many decorations! What are you, a general or something?" (Answer: "Not yet. The loop is for Pershing rifles and the medal is for sharp-shooters.") Quick-tongued now, he shines at the annual military ball: "Ted, that's the dreamiest band I've ever danced to." "And you're the dreamiest girl I ever danced...
...picture depicts "The Annual Military Hall--Tops in the List of Social Activities." Ted, handsome with his yellow hair and smart khaki uniform, dances with the perennial blond of comic book fame. Their dialogue reads...
...comic book was made available to all commanding officers of college R.O.T.C. units, to be mailed, together with other material, to incoming members of the freshman class. The book stresses that those who fail to enlist during their first college year are no longer eligible for the program--and the attractive benefits illustrated therein...
Meanwhile the office seekers maneuvered skillfully to avoid discussing important issus. Scarcely a candidate dared to take a stand on a draft program. The question of anti-inflationary tax hikes was adroitly snubbed by campaigners. Instead of declaring themselves on these matters they attacked each other, in comic books. The campaign was an unpleasant thing for an intelligent citizen to watch. It was not a cheerful commentary on democracy--but now it is over...