Word: comicality
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...Best Gimmick: City of Ember train. It's easy to get lost in the shuffle at Comic-Con if you're not one of the handful of movies or shows with a built-in fanbase. The folks at Fox Walden found a way around the competition while promoting City of Ember, a family fantasy based on a book and starring Bill Murray and Saoirse Ronan. They chartered a train from L.A. to San Diego and packed it with journalists and bloggers who got a look at some footage, cool props and art, and lots of one-on-one time with...
...Actor in a Leading Role: Hugh Jackman, who made a surprise appearance to promote next year's X-Men Origins: Wolverine. He understands what Keanu Reeves, Benicio del Toro and other actors who ascended the stage of the San Diego Convention Center's cavernous Hall H do not: Comic-Con is itself a performance. Jackman leaped off the stage, ran across the floor to shake the hand of Wolverine's creator and thanked the crowd of 6,500, saying, "Without you guys, I wouldn't have a career." That's the special blend of humility and showmanship you can only...
...Best Performance by an Actress in a Supporting Role: Carla Gugino. Actresses are so marginalized at Comic-Con, there's no point in having a lead category. Their job is to show up, look hot and perhaps answer a vaguely provocative question about weapons training. But Gugino contributed actual information at the Watchmen panel, discussing Sally Jupiter/Silk Spectre's tragic character arc. "You see the glint of light in her eyes, who she could have been," Gugino said of a scene played at the panel. While atypical for the Con, Gugino's seriousness was an indication that Watchmen...
...Most Popular Costume: The Joker. If Oscar ballots were tallied in San Diego, Heath Ledger's posthumous Best Actor statuette would be a lock. Guys with red lipstick-smeared smiles and purple dinner jackets were as plentiful at Comic-Con this year as those perennials, the Storm Troopers. A few Jokers said their costumes were an homage to Ledger; one confessed it's just more breathable than a Batsuit...
...show Fringe, and Abrams said he has footage of Star Trek ready to show, so how come the only thing fans got was a poster? Paramount, the studio releasing Star Trek next May, was a no-show in the panels. A studio staffer told me months ago he thought Comic-Con had "jumped the shark." How 'bout a little Vulcan logic, Paramount? It's hard to imagine a crowd better suited for starting the buzz wave on Abrams' rebooted Trek than Comic-Con's 125,000 faithful...