Word: comicality
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...other axiom 300 proved to Hollywood is one the comics industry has known for decades: "The audience for comic-book movies is overweight guys in their mid-30s," says director, comic-book-store owner and overweight guy in his late 30s Kevin Smith. Actually, the average age of a comic-book buyer is 23, but Smith's point--that there are fans aplenty to support R-rated comics franchises--has been digested. Even PG-13 comic-book movies are maturing. Batman keeps getting darker scripts, like Nolan's The Dark Knight, starring Christian Bale and Heath Ledger (in his haunting...
...creations of oddball loners like Millar scribbling at drafting tables have also become the movie industry's most reliable development tool. Thanks to the box-office success of A-list superheroes like Spider-Man and the X-Men, Hollywood's appetite for comics-fueled material is insatiable. Titles from the darker corners of the genre, including gritty graphic novels like Wanted and Alan Moore's watershed deconstructivist superhero tome Watchmen are getting the big-screen makeover. Stories and characters first written for an audience of a few hundred thousand geeks at most are reaching, at the box office...
Times weren't always so flush in Toontown. In 1997, "George Clooney killed comic-book movies," says Millar. Joel Schumacher's joyless Batman & Robin, in which Clooney legendarily donned a bat suit complete with rubber nipples, left fans feeling abused. Studios turned their attention to fantasy literature like Harry Potter and The Lord of the Rings. But when Spider-Man bested two wizard movies and a Star Wars prequel in 2002 and X-2: X-Men United broke $200 million at the box office in 2003, hand-drawn heroes swung back into favor. The joke in Hollywood now is that...
...first, it was the family-friendly superheroes who made the leap to multiplexes, with the help of directors like Bryan Singer and Chris Nolan. Slowly, lesser-known comic books got a shot. Some, like Sin City and Hellboy, became modest box-office successes by adhering to the distinctive spirit of their creators. Others, like Road to Perdition and A History of Violence, attracted audiences with sophisticated stories that few people knew were derived from graphic novels...
...case of 300, the hand audiences felt was really Miller's, since whenever Snyder made a creative decision, he asked himself, What would Frank do? Comic-book-movie directors like Snyder, who see themselves as stewards of another person's vision rather than architects of their own, have made comic-book creators Hollywood's latest big-budget auteurs. Because they work with such low overhead compared with moviemakers, comic writers and artists can take many more creative chances than directors. "You don't have endless development meetings that turn your brain into milk," says Miller. "You get to at least...