Word: comicbooks
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...over Hollywood. The books belong to the smart money; the reason for their action is The Last Movie* by Dennis Hopper-the same Dennis Hopper who recently opened the checkbook:, with Easy Rider. The faults of that film are legendary-the paranoid swagger, the inept drug trips, the comicbook heroism. But the film also shared with other examples of naive art an undisciplined energy and a curious magnetism. Its minuscule production cost (under $500,000) and giant grosses (over $50 million) made it the Volkswagen of the American film...
...preschoolers were it not for ABC's ingenious promotion efforts. Skywriters emblazoned BATMAN is COMING in the heavens above the Rose Bowl game. Every hour on the hour, television announcements bleated the imminent arrival of the Caped Crusader. Hordes of people who recalled Bob Kane's comicbook creation as well as the 1943 movie serial (TIME, Nov. 26) pushed their toddlers out of the way to get a good look at the TV set. Among other things, they saw a mesomorph in cape and cowl expostulate: "My own parents were murdered by dastardly criminals...
Senator Kefauver went on to criticize the Child Study Association of America, after learning that three members of the group were on the payrolls of the comicbook publishers. Charged Kefauver: "You have deceived the public ... by putting out advice to parents with the principal research and writing done by people in the pay of publishers, and you do not divulge these facts...
...exchange ideas on how best to make all comic books (with a monthly sale of 50 million) more acceptable to youth leaders, educators, psychiatrists and parents. Before the year is out, U.S. kids will get wholesome advice about racial tolerance, participation in community affairs and health education from such comicbook favorites as the Batman, the Green Arrow, Superboy and Superman...
...continue their profitable trade in murder, torture and sex, discounted True Comics' chances on two main counts: They doubted 1) whether it could arouse sufficient newsstand appeal to make money (since subscription sales of comic books account for only about1% of the total), and 2) whether thrill-sophisticated comicbook readers could be convinced that "Truth is stranger and a thousand times more interesting than fiction!" But at least, True Comics had given parents a weapon with which to fight the racketeers of childhood...