Word: comics
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Dates: during 1970-1979
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...that work has made Lee one of the real powers in the comic book trade. He no longer writes, although he still trains the writers who work for him at Marvel Comics. As publisher, Lee oversees an operation that controls forty per cent of the American comic book market, selling some six million comics a month. He takes his work seriously...
According to Lee, when he arrived at what is now Marvel Comics, their comics weren't much different from those of their competitors. The idea to try what he describes as a different approach was, he says, "mine, all mine." The reason for the change was "sheer boredom. I figured, all right, I'm going to try and write the kind of stories I might enjoy if I read comic books. I figured, what would I like? I wouldn't want these card-board figures who are just one-dimensional--a character who's all good, and the villains...
...fact is that Stan Lee does regard his work as a serious endeavor. He contends that his comics are very educational, and obviously has no worries about their potential for stunting the intellectual growth of young minds. Behind this view is a genuine belief in the validity of comic books as an art form. He regards Marvel Comics as the highest expression of the genre. "Our stories are very well-written for comics," he contends. "They're much better written than people would expect, which is why they like them when they see them. They're beautifully illustrated. It shouldn...
...success of Marvel Comics has certainly exceeded even Lee's expectations, and in fact they have branched out into other media. Some of his original comic book characters have appeared on their own Saturday morning cartoon shows for several years, although he has nothing to do with their production. He notes that Steve Krantz, of Fritz the Cat and Cooley High fame, is producing a feature film on Spiderman--not animated, but live action. Another director plans to put out a movie based on Lee's character the Hulk. And according to Lee, Paramount Television is planning a television series...
...major concern is his original brainchild, Marvel comic books. He regards his comics as the best in the world, and he won't let his other interests interfere with perpetuating them. He smiles shyly as he contemplates the burden of his responsibility to his artistic medium: "It's a mission. It's a calling. I figure there's Billy Graham, Mahatma Gandhi...