Word: comics
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Dates: during 1990-1999
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...giving up on Game Boy, Japanese boys were not. For them the games in the old technology were still affordable; the flashier and high-tech new models were out of reach. Kubo's publishing company did the math and decided to back Pokemon, coming out with a line of comic books that included the first trading cards as giveaways. While best-selling games like Final Fantasy grabbed the top slot for a couple of dramatic months and then faded, Pokemon sales grew slowly and steadily--and they did not stop. Tajiri generated further word of mouth by designing a secret...
...lips tremble as he talks in a soft, shy voice. His eyes are bloodshot; dark circles ripple beneath them. He often works for 24 hours straight, then sleeps for 12. Tajiri is the kind of person the Japanese call otaku, those who shut themselves in with video games or comic books or some other kind of ultraspecialization, away from the rest of society. "They know the difference between the real and virtual worlds, but they would rather be in a virtual world," says Etienne Barral, a French journalist who spent years studying otaku. "They are always accumulating things. The more...
Thus in the U.S., Nintendo had all the Pokemon pieces to play with--a fully extended product line of games, toys, comic books and cards to appeal to boys and girls from ages 4 to 15. Says Tilden: "We decided to make an all-out effort to repeat the phenomenon in the Western world." An additional part of the strategy, says Kubo, was to hide its "Japan-ness." Nintendo of America and its Japanese partners brought in Al Kahn, who developed the Cabbage Patch doll, to help with toy merchandising. "There's a little bit of magic in what Nintendo...
...From the start, Burton's Batman promised to be a departure from the cardboard comic characterizations and situations found in the Superman films of the early '80s. First, Burton chose Beetlejuice star Keaton, known more as a comic actor than an action star, to play the title character--a move that sent comic book fans into an uproar. Burton also removed the Robin character, choosing instead to focus on the intense psychological make-up of Batman and his foe, the Joker (Jack Nicholson in one of his best roles). Once again, Burton's strong adherence to his own vision paid...
...Hill, a future NFL star and father of Detroit Piston Grant Hill, and Brian Dowling, a quarterback who had not lost a game as a starter since junior high school and would later gain most fame as the inspiration for the character of B.D. in Gary Trudeau's "Doonesbury" comic. A powerful Yale team had defeated an emerging Harvard unit narrowly the year before, setting the stage for a showdown for the Ivy League championship...