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...Special Operations Command, which Defense Secretary Donald Rumsfeld has given the lead role in the global war on terrorism, doesn't just have gun-toting commandos out launching attacks. For the past six months, it has been dispatching two- to four-person teams of psychological warriors to the Pentagon's overseas commands, armed with plans for pro-U.S. advertising campaigns to counter propaganda from enemies, including Islamic extremists. The teams are part of a new unit called the Joint Psyops Support Element (JPSE), nicknamed "gypsy...

Author: /time Magazine | Title: On the P.R. Battlefield | 6/6/2005 | See Source »

Based at the command's Tampa, Fla., headquarters, the JPSE unit has 38 psychological-operations experts (plus a graphic artist and videographer for film editing), a team that is expected to grow to 113 by 2006, with a projected budget of $77.5 million over the next seven years. JPSE director Jim Treadwell told Time he eventually wants to send those units into Europe, the Middle East, Asia and Latin America, where they would produce commercial-quality television ads, radio spots, websites and printed material to burnish the U.S.'s image in those regions. JPSE hopes to award $250,000 contracts...

Author: /time Magazine | Title: On the P.R. Battlefield | 6/6/2005 | See Source »

...much of it is illicit. The nation has deployed its prodigious replication skills to flood world markets with pirated goods and fakes, from designer clothing to consumer electronics. China's trading partners tell themselves that this blatant disregard for the intellectual property of others is natural for a former command economy at an early stage of free-market development. The problem, they say, will ease over time as legal institutions and Chinese entrepreneurs mature and the country begins to attach the same importance to property rights as do Europe...

Author: /time Magazine | Title: The Idea-Stealing Factory | 6/6/2005 | See Source »

...Peter Hoekstra. A Western diplomat in Baghdad says al-Zarqawi's death would be a "very important thing" and would hurt funding and recruiting, especially for the "high-end suicide bombings" usually attributed to non-Iraqis. But others point out that the foreign fighters al-Zarqawi is said to command seem to represent only a small percentage of the rebels in Iraq. The bulk of the insurgency, made up of disaffected Iraqi Sunnis, runs itself. "We face a thinking, adaptive enemy," says Marine Commandant General Michael Hagee, "and they have a seemingly inexhaustible supply of manpower." Says a foreign military...

Author: /time Magazine | Title: An X for Al-Zarqawi? | 6/1/2005 | See Source »

...Adam says the bomb missed, resulting in the escape of the high value target, who he suspects was Tur Yuldashev, the head of the al-Qaeda-linked Islamic Movement of Uzbekistan and a highly experienced commander. But a recently published book about the operation, written by respected US Army Times journalist Sean Naylor, has suggested the target was Al-Zawahiri, Osama Bin Laden's personal physician and al-Qaeda's second in command. The overall commander of the operation, Major General Franklin "Buster" Hagenbeck, recently told Time he believed the high-value target had been destroyed...

Author: /time Magazine | Title: Phantoms of the Mountains | 5/31/2005 | See Source »

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