Word: commerciales
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Dates: during 1980-1989
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Paul Newman, superstar, race-car driver and purveyor of his own name-brand salad dressing, has long avoided the big-time endorsement deals that many of his Hollywood peers covet. Too commercial, he was thought to feel. But last week word circulated that the star of Cool Hand Luke and...
The Berlin commercials are among an outpouring of ads in which Western businesses seem to be welcoming Eastern Europe into the capitalist world. A Shearson Lehman Hutton commercial shows Slavic women wearing U.S. running shoes and a teenager riding a skateboard past a hammer-and-sickle sculpture. The tactics have...
The easiest, most direct way for people to make a difference is to watch what they throw away. Every year more than 220 million trees are cut down just to make U.S. newspapers, the majority of which are tossed into the trash. Americans discard enough aluminum cans each year to...
But the suddenness of Poland's great leap may create new problems, even as it seeks to solve old ones. The country lacks economic institutions that took centuries to develop in the West: it has no stock exchange, no commercial banks, little experience in the rough-and-tumble of a...
-- The reunification of Germany is inevitable. That need not represent a military or commercial threat in 19th century balance-of-power terms -- but only if reunification is achieved within a European framework.