Word: commerciales
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Dates: during 2000-2009
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In 2005, Day recorded ads for Ambien and Lunesta, both popular sleep aids. (Here's a link to a version of the Ambien ad - similar to, but not the actual ad Day studied.) Each drug ad mentioned five side effects. The Lunesta commercial's narrator spoke at the same syllable...
It seems the inquiries are coming just in time. A commentary in the May 22 issue of the New England Journal of Medicine highlights a potentially risky shift in direct-to-consumer (DTC) ads - from drugs to devices. Last Thanksgiving, Johnson & Johnson launched its new TV commercial for Cypher, a...
That's a feature common to most drug ads: they leave you confused about the information. The FDA states that DTC commercials must present a "fair balance" of the benefits and side effects of a drug, but it's obvious most don't. Drug ads are, not surprisingly, meant to...
Day reviewed a 2005 version of the Nasonex ad and found that test subjects had difficulty recalling the side effects mentioned in the commercial. (Here's a link to an early version of the ad, not the specific commercial Day studied - drug-makers continuously tweak ads after they're launched...
It's commonly understood by psychologists - and ad makers - that if a person is presented with a list of things, he or she is more likely to remember items at the beginning and at the end of the list than items just past the middle. For example, if you are...