Word: commerciales
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Dates: during 2000-2009
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Born before the first commercial radio stations went on the air, Harvey fashioned a personality and career that spanned the medium's Golden Age, its postwar retreat into a pop jukebox and its later resurgence as the place for news and talk - exactly what Harvey did for more than 75...
Still, could a commercial break in the middle of Big Love, HBO's critically acclaimed hour-long series, increase a viewer's intensity after the break ("Yes, it's back!"), thereby improving the overall experience? And what do these findings mean for the advertising industry? Will under-35 viewers, the...
Further, when viewers watch shows with a strong narrative plot, like 24, Lost, and ad-free HBO dramas such as Big Love and The Sopranos, commercials could dampen the experience. To test this, the researchers showed viewers two different Bollywood musicals. One featured a fast-paced dance sequence in which...
Novartis' foray into fighting malaria is emblematic of the ongoing debate in health care about where good public relations gives way to real corporate responsibility. True, the $42 billion firm has actively sought applause on the world stage. On the other hand, Coartem is a drug that has virtually no...
The solution Park divined was to hitch South Korea's future to an expanding global economy. The country took advantage of its cheap labor to manufacture necessities like shoes and clothes to sell to consumers in the developed world, particularly those in the U.S. The strategy proved to be wonderfully...