Word: commerciales
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Dates: during 2000-2009
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According to a surprising study to be published in the Journal of Consumer Research, commercial interruptions often enhance enjoyment of television, at least for younger viewers. How could that possibly be true? How can brain-shearing jingles, annoying announcers and awful acting possibly make you happier? According to the researchers...
Along these lines, the authors of the new study, titled "Enhancing Television-Viewing Experience Through Commercial Interruptions," proposed that the longer viewers continuously consume a television program, the less intensely they enjoy the experience. Sure, I'm euphoric that The Office is on now, but five minutes into the show...
Next thing we heard was "Brace for impact!" - a phrase I had heard many years before as an active duty Marine officer but never before on a commercial air flight. Everyone looked at each other in shock. It all happened so fast we were astonished!
But the global financial crisis has changed everything for one of the flagships of India Inc. Within the space of a year, Tata Motors has gone from being a developing-world success story to a cautionary tale of bad timing and overly ambitious expansion plans. Revenues are plummeting: Tata's...
The setbacks are humbling to a company that not long ago was setting a fast pace. Tata Motors' trucks have been ubiquitous on Indian roads for decades. In recent years, it had captured a larger share of the domestic car market with the Tata Sumo and the Indica, India's...