Word: commerciales
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If writing fiction were an Olympic track event, Jodi Picoult would be a gold medalist. At 42, Picoult has published 16 books and has become one of the world's best-selling novelists. Often described as a writer who straddles the line between literary and commercial fiction, she is known...
Born before the first commercial radio stations went on the air, Harvey fashioned a personality and career that spanned the medium's Golden Age, its postwar retreat into a pop jukebox and its later resurgence as the place for news and talk - exactly what Harvey did for more than 75...
A salesman for himself and his vision of the American dream, he was also a master peddler of many products, whose makers were as loyal to Harvey as his listeners were. A skit from the 1984-85 season of Saturday Night Live had Harvey (played by Rich Hall) compulsively peppering...
Novartis' foray into fighting malaria is emblematic of the ongoing debate in health care about where good public relations gives way to real corporate responsibility. True, the $42 billion firm has actively sought applause on the world stage. On the other hand, Coartem is a drug that has virtually no...
The solution Park divined was to hitch South Korea's future to an expanding global economy. The country took advantage of its cheap labor to manufacture necessities like shoes and clothes to sell to consumers in the developed world, particularly those in the U.S. The strategy proved to be wonderfully...