Word: commerciales
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In other words, it's like water torture, and people just want it to stop. This week Sports Illustrated football scribe Peter King, author of the religiously read Monday Morning Quarterback column on si.com, wrote, "Someone please - I IMPLORE YOU - put that 'Saved by Zero' Toyota commercial out of its...
"I'm joining this group on behalf of my non-Facebook boyfriend who screams in agony whenever this commercial starts," wrote one commenter. "I have two ice picks that I keep by the couch to jab into my ears when it comes on," wrote another. "Helps." A clever YouTube user...
That's an understatement. But it's true that all of the negative attention - the news stories, the blog rants, the insulting YouTube videos - equates to free media for the Toyota brand. "That's worth a lot, especially in these tough times," says Akshay Rao, a marketing professor at the...
O.K., but when will Toyota relieve our pain? "To all the critics out there: the commercial will be over by the end of the month," Tetherow says. That's when the zero-financing offer expires. Sure, we'll have to suffer it through Thanksgiving football games. But for those muting...
Next step: cash in. The hit U.K. show is already seen in more than 100 countries, from Norway to New Zealand, South Africa to Saudi Arabia; its global audience stands somewhere near 500 million. Almost two dozen local editions of the Top Gear magazine - a best seller in Britain - appear...