Word: commerciales
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The good news is that in the U.S. now, as Richard Berner, chief U.S. economist for Morgan Stanley, writes, "The ultimate bastion of defense against deflation is a Fed committed to avoid it at all costs." And that's what we have. Study of the Japanese experience became something of...
At a 1965 electronics conference, scientists showed colleagues a "holographic moving picture," but the stars of that film were limited to steel balls and slow-moving gears. Still, reality is rarely a limit to a marketer's imagination. In succeeding years, futuristic-seeming holograms became a gimmick. Sports Illustrated put...
One of the biggest problems is the way teams are funded. The bulk of the resources for top performers comes from major carmakers. BMW, for instance, contributed an estimated $200 million to its team this year, nearly six times the sum invested by Indian Vijay Mallya, the billionaire owner of...
The FIA stresses the controversial idea is only one of several options. Also up for discussion - this time between the FIA, teams and the majority owner of the sport's commercial rights, private equity firm CVC - is a new agreement governing the distribution of revenues from Formula One. The current...
The relationship between video games and contemporary music—both popular and original—has been marked by intriguing highs and disastrous lows. Those looking for a successful fusion of these media need look no further than last weekend, when Sunday Night Football played host to the premiere...