Word: commerciales
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In 2005, Day recorded ads for Ambien and Lunesta, both popular sleep aids. (Here's a link to a version of the Ambien ad - similar to, but not the actual ad Day studied.) Each drug ad mentioned five side effects. The Lunesta commercial's narrator spoke at the same syllable...
Day reviewed a 2005 version of the Nasonex ad and found that test subjects had difficulty recalling the side effects mentioned in the commercial. (Here's a link to an early version of the ad, not the specific commercial Day studied - drug-makers continuously tweak ads after they're launched...
It's commonly understood by psychologists - and ad makers - that if a person is presented with a list of things, he or she is more likely to remember items at the beginning and at the end of the list than items just past the middle. For example, if you are...
But among those who are genuinely interested in film, is there a greater sense of community now? KHOO: What the SIFF has done is create a sophisticated audience, one that can embrace more than just commercial cinema. When you look at Singapore, one thing I think we can pride ourselves...
There's also a smidgen of theology, in the youngest girl's faith that Aslan will materialize. He does, of course, to warn her, "Things never happen the same way twice." That goes for stories of belief when they're turned into big commercial movies. Prince Caspian does its job...