Word: commerciales
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Fergal Sharkey, CEO of U.K. Music, an organization representing the interests of the commercial music industry (and a former pop singer himself), reckons that the success of the anti-copyright movement among young voters "sends a message that we need to think about how we are approaching the issue." Mark...
Is the commercial playing? While the independent ad-tracking company, ARC, said the commercial was the highest rated domestic ad it had ever tested, others weren't so gung-ho. "Unfortunately, this is just more typical GM," says Robert Lepre, managing partner and principal at marketing behemoth the New England...
Absent its own benefactor, Real Madrid, the favored club of Spain's establishment, owes its deep pockets to a powerful brand and unrivaled commercial skills. Owned by 80,000 of its supporters, it's the richest soccer club in the world, with revenues of more than $500 million for the...
Locking in long-term revenue is typical in the sports business and crucial to spending during a downturn. Besides the broadcast deal, by far the world's biggest with a single sports club, Madrid has another season left in its three-year shirt-sponsorship contract with online betting company bwin...
There's something deeply wrong with Tysons Corner. For starters, Virginia's bustling commercial district - the 12th biggest employment center in the nation - has more parking spaces than jobs or residents. What was a quaint intersection of two country roads 50 years ago is now a two-tiered interchange with...