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Word: commonness (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

Mass-market: This is the most common kind, as the name reveals, and its proliferation can be explained by the commercialization of fads. It's part and parcel of the slumming trend, which as we know is the desire for the way-too-comfortable to look like they have street sense. The problem is that by the time the upper middle class has caught on to a look (or attitude), it's already been abandoned by its place of origin. If I know about it, it must be passe...

Author: By Elizabeth L. Wurtzel, | Title: Nose Rings and Narcissism | 12/12/1988 | See Source »

Doctors have discovered that these people carry in their blood a component that seems to protect them against the heart disease that plagues many in the Western world, where affluence has made fatty diets and physical inactivity a common way of life. Rose Sweeney, a head nurse at a Cincinnati hospital, is a member of one of the families. "I eat everything I want," she says. "I don't worry about it as far as affecting my heart or building up plaque in my arteries." Sweeney's mother Regina Darpel, 86, notes that other members of her family have lived...

Author: /time Magazine | Title: Medicine: Searching for Life's Elixir: HDL, the good cholesterol | 12/12/1988 | See Source »

What do these lucky people have in common? They are united in a pact of longevity by the way their bodies process a waxy, odorless substance present in every human being: cholesterol. Cholesterol? The nemesis of every health- conscious person? The object of a swelling tide of medical diatribes against overeating and underexercising? The primary cause of coronary heart disease, which last year caused 1.5 million heart attacks and 550,000 deaths in the U.S.? How can this be? Isn't cholesterol the enemy...

Author: /time Magazine | Title: Medicine: Searching for Life's Elixir: HDL, the good cholesterol | 12/12/1988 | See Source »

...simpler it is to grasp -- the harder people seem to work at trying to lower it. If the project is one of those rare ones that have a possibility of appealing to practically everybody, the ( filmmakers are tempted to ensure that the last cipher in the least-common- denominator audience receives its message loud and clear (especially loud). Hey, his six bucks (or seven) is as good as anyone else...

Author: /time Magazine | Title: Cinema: Double The Pleasure | 12/12/1988 | See Source »

...Another common objection is that higher wages mean that American firms will be less competitive in international markets. "America's competitive position could be jeopardized by the minimum wage bill," warns Richard Bernman, chairman of the Minimum Wage Coalition to Save Jobs, a collection of business groups opposed to the bill...

Author: By John L. Larew, | Title: Wage-ing a War | 12/10/1988 | See Source »

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