Word: commonness
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There are six relationship categories Facebook users can choose from: single, in a relationship, engaged, married, it's complicated, and in an open relationship. (Users can decline to list a status, but Facebook estimates that roughly 60% of its users do, with "single" and "married" the most common statuses.) The first four categories are pretty self-explanatory, but when should you use them? A Jane Austen of Facebook has yet to emerge, let alone a Miss Manners, and no one seems to have a grip on what the social norms ought...
...common theme among romantically inclined Facebook users is that there are almost infinite ways for the Facebook relationship status to go awry. There's the significant other who doesn't want to list his or her involvement (causing a rift in the real-world relationship); the accidental change that alerts friends to a nonexistent breakup (causing endless annoyance); but worse than both is when the truth spreads uncontrollably...
...Answering the second question - repairing bank balance sheets - is neither simple nor clear-cut. What is clear is that the capital needed will not come (entirely) from private hands. Banks and policymakers will essentially have a few different options: banks can issue more common stock; policymakers can push more conversions of preferred shares (or liabilities) into tangible common stock of the troubled banks; or more capital can be injected using taxpayers money, effectively taking control and (partially) nationalizing the banks...
...Boston Common...
...just think of how often you hear about "tax relief"). Every American has a stake in the massive battle coming over health care reform, and voters would be wise to understand the weapons deployed to sway public opinion on both sides. However, how to craft smart reform and find common ground to get it done remain crucial questions, and on those Luntz's memo is silent...